Media Relations for Craft Chocolate Makers: All About Press Releases

Does writing a press release sound scary and overwhelming? Who do you send it to? What do you include? Which news is important enough to deserve one?

Welcome to Bean to Barstool's Media Relations for Craft Chocolate Makers series!

In part 4 today, journalist David Nilsen and public relations pro Melinda Guerra  talk all about press releases. What they are, when to send them, to whom to send them, what to include, and, just as importantly, the inverse of all those: when not to send them, what not to include, etc. 

David's been a full time food and beverage journalist for about a decade nowand Melinda has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that. In this series, they share what they’ve learned over their careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious.

Media Relations for Craft Chocolate Makers series:

Podcast Episodes
Why You Need a Media Plan
Identify Your Company's Stories
How to Build and Manage a Media List
All About Press Releases (you're listening to it!)
How to Maintain Media Relationships and Communicate New Stories
How to Get Started, and Common Pitfalls

Blog Posts
Why You Need a Media Plan
How to Identify Your Stories
How to Build a Media List
Adding Industry and Unexpected Outlets to your Media List
How to Write and Send a Press Release
How to Maintain Media Relationships and Communicate New Stories
How to Get Started, and Common Pitfalls

Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together.

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